Alalamia Diploma in Digital Marketing and Social Media Strategy
A hands-on programme covering the full digital marketing mix: strategy, social media, search engine optimisation, paid advertising, content and video. You plan, create and measure real campaigns, and build the skills to grow an audience and turn it into customers.
Marketing and communication staff, social media and content specialists, small business owners who market their own work, and graduates who want to start a career in digital marketing.
What you receive: Alalamia Diploma in Digital Marketing and Social Media Strategy, awarded on completing every course and the final campaign project. The programme also prepares you for the Meta Certified Digital Marketing Associate exam; exam fees are separate and paid directly to the exam provider.
- Build a digital marketing strategy with clear goals, audiences and channels
- Plan, publish and manage social media content and communities across the main platforms
- Improve a website's visibility in search results with sound SEO practice
- Set up, target and optimise paid campaigns on social media and search
- Create engaging written, visual and video content and measure its results
The courses, in order
318 training hours · 8 courses
- Foundation
Digital Marketing Fundamentals
Marketing, Sales & Communication
View course → - Intermediate
Social Media Marketing and Management
Marketing, Sales & Communication
View course → - Intermediate
Search Engine Optimisation (SEO) Fundamentals
Marketing, Sales & Communication
View course → - Intermediate
Paid Social and Search Advertising
Marketing, Sales & Communication
View course → - Intermediate
Content Strategy and Copywriting
Marketing, Sales & Communication
View course → - Foundation
Digital Content Creation with Canva
Marketing, Sales & Communication
View course → - Intermediate
YouTube Channel Management and Video Marketing
Marketing, Sales & Communication
View course → - Intermediate
Meta Certified Digital Marketing Associate Exam Preparation
Marketing, Sales & Communication
View course →
How the diploma runs
Run as evening or weekend cohorts at our centre in Damascus, as live online classes, or privately for a team. Most cohorts complete the diploma in roughly six months. You work on a live brand or page throughout, and the diploma closes with a full campaign project, from strategy and content to advertising and a results report, reviewed by your trainer, followed by exam preparation.
International certifications it prepares you for
Exam fees are separate and paid to the exam provider.
Questions and answers
An Alalamia diploma is our own award. It shows that you completed a planned programme of several courses with us, passed its practical assessments and met the attendance requirement. An international certification is awarded by the vendor or awarding body after you pass its official exam. Many of our diplomas prepare you for such a certification, but the certification itself is earned through that exam, not through the diploma.
No. The diploma fee covers training and course materials. Exam fees are separate and are paid directly to the exam provider. We will tell you which exam applies and what it involves. Many exams can be sat at our Authorised Test Centre for Pearson VUE and Prometric in Mazzeh, and we confirm the exact exam before you book.
Yes. You can start with the first course of a diploma and continue at your own pace, or take a single course on its own. Each completed course earns an Alalamia certificate, and the courses you complete count towards the diploma if you decide to finish it later.
Yes, instalments are possible and are agreed in writing before you start. Quotes are given in writing in US dollars. Payment is made at our office and you always receive a receipt. Your place is confirmed once your registration form is complete and we have received the first payment or agreed instalment.
Let's plan your next step together.
Tell us the course or certification you have in mind and we'll send the outline, upcoming dates, fees and private-team options.