Social Media Marketing and Management
A seven-day course for anyone who manages social media for a brand or organisation.
About this course
A seven-day course for anyone who manages social media for a brand or organisation. You will build a strategy around clear objectives, choose the right mix of Instagram, Facebook, LinkedIn and TikTok, and plan a content calendar with a consistent voice.
Practical sessions cover writing, visuals and short video, community management, handling criticism calmly, paid social campaigns and reporting. By the end you will present a complete social media strategy ready to put into practice.
What you'll learn
- Build a social media strategy linked to clear business objectives
- Choose and position the right platforms, including Instagram, Facebook, LinkedIn and TikTok
- Plan a content calendar with a consistent brand voice
- Create engaging posts, stories and short videos
- Manage communities, respond to comments and handle negative feedback
- Plan and optimise paid social campaigns
- Measure performance and report on social media results
Curriculum
- Setting objectives that support the business
- Understanding your audience
- Competitor and benchmark review
- Choosing platforms
- Defining tone of voice
- Visual consistency
- Writing a social media style guide
- Bilingual content considerations
- TikTok
- Matching content to each platform
- Content pillars
- Building a content calendar
- Campaigns and seasonal planning
- Scheduling tools
- Writing captions that engage
- Images and simple design
- Short-form video and stories
- User-generated content
- Responding to comments and messages
- Building engagement
- Handling complaints and negative feedback
- Crisis communication basics
- Campaign objectives
- Audience targeting
- Ad formats
- Budgets and optimisation
- Choosing suitable creators
- Agreeing briefs and expectations
- Disclosure and transparency
- Measuring partnership results
- Key social media metrics
- Platform insights
- Building a monthly report
- Improving through testing
- Workflows and approvals
- Managing several accounts
- Policies and good practice
- Final strategy presentation
Who it's for
Social media officers, marketing staff and business owners who run or plan to run social media accounts for an organisation.
Before you start
- Basic familiarity with social media platforms
- Some knowledge of marketing principles is helpful
Part of these Alalamia diplomas
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