Meta Certified Digital Marketing Associate Exam Preparation
Prepare for the Meta Certified Digital Marketing Associate exam with focused, practical study.
About this course
Prepare for the Meta Certified Digital Marketing Associate exam with focused, practical study. Over four days you will review how businesses use Meta technologies, manage assets in Meta Business Suite and Business Manager, and build campaigns in Ads Manager.
You will cover objectives, audiences, placements, ad formats, policies and measurement, then test yourself with exam-style questions and plan your final revision. The exam is booked separately with the exam provider, and its fee is not included in the course fee.
What you'll learn
- Explain the value of advertising across Meta technologies
- Set up and manage business assets in Meta Business Suite and Business Manager
- Choose campaign objectives that match business goals
- Define audiences and select placements and ad formats
- Create and manage ads in Meta Ads Manager
- Interpret delivery and results to optimise campaigns
- Practise exam-style questions and plan final revision
Curriculum
- Exam format and question style
- Booking and sitting the exam with the provider
- Study plan and official learning resources
- Facebook, Instagram, Messenger and WhatsApp for business
- Pages, profiles and business accounts
- Organic content versus paid advertising
- Meta Business Suite overview
- Business Manager, ad accounts and pages
- People, roles and permissions
- Payment methods and billing
- The ad auction and how delivery works
- Campaign, ad set and ad structure
- Choosing campaign objectives
- Budgets and schedules
- Core audiences
- Custom and lookalike audiences
- Automatic and manual placements
- Avoiding audience overlap
- Image, video, carousel and collection ads
- Stories and Reels placements
- Creative best practices for mobile
- Ad policies and review
- Meta Pixel and Conversions API
- Events and conversion tracking
- Reading Ads Manager reports
- A/B testing and optimisation decisions
- Practice questions by topic
- Reviewing weak areas
- Final revision checklist
Who it's for
Marketers and business owners who run advertising on Meta platforms and want to prepare for the associate exam.
Before you start
- Basic familiarity with Facebook and Instagram
- Some exposure to online marketing is helpful
Prepares for
Part of these Alalamia diplomas
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