Paid Social and Search Advertising

About this course

Learn to plan, build and improve paid campaigns that bring real results. Over seven days you will set clear objectives, research audiences, structure accounts and create search, display, video and social campaigns on Google and Meta platforms.

You will also set up conversion tracking, choose bidding strategies, test creative and read the data to decide where your budget works hardest. The course ends with a workshop in which you plan a complete campaign and present it as you would to a manager or client.

What you'll learn

• Set campaign objectives that connect advertising spend to business goals
• Plan audiences, budgets and bidding strategies for Meta and Google campaigns
• Build structured search campaigns with keywords, match types and responsive ads
• Create paid social campaigns with effective targeting, placements and creative
• Install and use conversion tracking to measure results accurately
• Analyse campaign data and optimise for cost, reach and conversions
• Report campaign performance clearly to managers and clients

Curriculum

Who it's for

Marketers, business owners and communication staff who manage or plan to manage paid advertising budgets.

Before you start

• Basic familiarity with social media platforms and web browsing
• An understanding of general marketing concepts is helpful

Part of these Alalamia diplomas

• Alalamia Diploma in Digital Marketing and Social Media Strategy