Digital Marketing Fundamentals

About this course

A broad and practical seven-day course that shows how websites, search, social media, email, content and advertising work together. Rather than treating each channel alone, you will learn to plan them as one connected effort built around your customers.

Hands-on sessions cover personas, customer journeys, landing pages, content calendars and the analytics that show what works. You finish by building an integrated digital marketing plan with objectives, budget and measures for a real or sample business.

What you'll learn

• Explain how digital channels fit together in an integrated marketing plan
• Define digital personas and map the online customer journey
• Plan a website that supports marketing goals and converts visitors
• Describe the basics of search engine optimisation and paid search
• Plan social media, email and content marketing activity
• Use web and campaign analytics to measure results
• Build a simple integrated digital marketing plan with a budget and measures

Curriculum

Who it's for

Marketing staff, business owners and graduates who want a complete, practical foundation in digital marketing.

Before you start

• Comfortable using a computer, the internet and common social media platforms

Part of these Alalamia diplomas

• Alalamia Diploma in Digital Marketing and Social Media Strategy
• Alalamia Comprehensive Diploma in Marketing
• Alalamia Diploma in Entrepreneurship and Startup Creation