Search Engine Optimisation (SEO) Fundamentals
A practical seven-day course on helping the right people find your website.
About this course
A practical seven-day course on helping the right people find your website. You will learn how search engines work, research the keywords your customers use and optimise pages, content and site structure so they are easier to find and rank.
You will also cover technical SEO, ethical link building, local search and Arabic and English content, then use analytics to track results. The course closes with a full audit and action plan for a real website.
What you'll learn
- Explain how search engines crawl, index and rank web pages
- Carry out keyword research and map keywords to pages
- Optimise page titles, headings, content and images for search
- Identify and fix common technical SEO issues
- Plan ethical link-building and digital PR activity
- Apply local and multilingual SEO, including Arabic and English content
- Measure SEO performance with analytics and search console tools
Curriculum
- Crawling, indexing and ranking
- Search intent
- Organic and paid results
- Ethical SEO and search engine guidelines
- Finding keyword ideas
- Search volume and difficulty
- Long-tail keywords
- Mapping keywords to pages
- Titles and meta descriptions
- Headings and page structure
- Writing helpful content
- Images and alt text
- Internal linking
- Site structure and URLs
- Page speed and mobile-friendliness
- Sitemaps and robots files
- Canonical tags and duplicate content
- Structured data basics
- Topic clusters
- Planning content around user questions
- Updating and improving existing content
- Measuring content performance
- Why links matter
- Earning links ethically
- Digital PR
- Avoiding harmful link practices
- Business listings and local search
- Reviews and reputation
- Arabic and English keyword research
- Language versions and hreflang
- Setting up tracking
- Key SEO metrics
- Reading search performance reports
- Diagnosing traffic changes
- Running a site audit
- Prioritising fixes
- Building an SEO roadmap
- Presenting results to stakeholders
Who it's for
Marketing staff, web content editors and business owners who want more visitors from search engines.
Before you start
- Comfortable using websites and basic web tools
- Some knowledge of digital marketing is helpful
Part of these Alalamia diplomas
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