YouTube Channel Management and Video Marketing
Build and grow a YouTube channel that supports your organisation or personal brand.
About this course
Build and grow a YouTube channel that supports your organisation or personal brand. Over seven days you will set a clear channel strategy, brand your channel professionally and learn to plan, script and produce videos and Shorts with simple equipment.
You will optimise titles, thumbnails and descriptions for discovery, grow an engaged audience and use YouTube Analytics to decide what to make next. A closing workshop helps you produce a sample video and a three-month content plan.
What you'll learn
- Define a channel strategy based on audience, goals and content pillars
- Set up and brand a YouTube channel professionally
- Plan, script and produce engaging videos and Shorts
- Optimise titles, descriptions, thumbnails and tags for discovery
- Grow and engage an audience through community features and consistency
- Analyse YouTube Analytics to improve content decisions
- Use video within a wider marketing and advertising plan
Curriculum
- Why video matters for brands
- Long-form video versus Shorts
- Organisational and personal channels
- Setting channel goals
- Defining the target audience
- Content pillars and series
- Studying successful channels in your field
- Publishing frequency and consistency
- Creating a brand account and managing access
- Channel banner, icon and trailer
- About section and links
- Playlists and channel layout
- Generating video ideas
- Writing scripts and outlines
- Hooks for the first seconds
- Storyboards and shot lists
- Filming with a phone or camera
- Lighting and sound on a budget
- Editing workflow and tools
- Captions and accessibility
- How YouTube search and recommendations work
- Titles, descriptions and tags
- Designing effective thumbnails
- Chapters, end screens and cards
- Creating Shorts that perform
- Repurposing long videos into Shorts
- Planning and running live streams
- Premieres and audience interaction
- Encouraging subscriptions and engagement
- Responding to comments
- Community posts and collaborations
- Promoting videos on other channels
- Views, watch time and retention
- Click-through rate and impressions
- Traffic sources and audience data
- Turning insights into decisions
- Community guidelines
- Copyright and music use
- Monetisation basics
- Protecting the channel and managing roles
- Building a three-month content plan
- Producing and optimising a sample video
- Presenting and reviewing results
Who it's for
Marketers, content creators and organisations that want to use video and YouTube to reach their audience.
Before you start
- Basic computer skills and familiarity with YouTube as a viewer
Part of these Alalamia diplomas
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