Content Strategy and Copywriting

About this course

Plan content with purpose and write copy that persuades. Over seven days you will research your audience, define a brand voice, and build a content strategy that links every piece you publish to a clear business goal.

You will practise writing for websites, social media, email, advertising and search, use proven copy frameworks and storytelling techniques, and organise your work with an editorial calendar. A closing workshop lets you build a strategy and a portfolio of sample pieces for a real brand.

What you'll learn

• Build a content strategy aligned with business and audience goals
• Define brand voice and tone guidelines
• Write persuasive copy for websites, social media, email and advertising
• Apply storytelling techniques to make messages memorable
• Plan and manage an editorial calendar
• Write search-friendly content without losing readability
• Edit and measure content to improve its performance

Curriculum

Who it's for

Marketers, communication officers and writers who create content for organisations and brands.

Before you start

• Good written command of the language in which you will produce content

Part of these Alalamia diplomas

• Alalamia Diploma in Digital Marketing and Social Media Strategy