Marketing Principles

About this course

A clear four-day introduction to how marketing works. You will see how organisations understand customers, analyse their market and competitors, and decide which customers to serve and how to stand out.

Using familiar local and international examples, you will apply segmentation, targeting, positioning and the marketing mix, then bring your learning together in a simple marketing plan that your group presents on the final day.

What you'll learn

• Explain the role of marketing in creating value for customers and the organisation
• Analyse the marketing environment and the factors that shape it
• Describe consumer and business buying behaviour
• Apply segmentation, targeting and positioning to a product or service
• Use the marketing mix to shape an offer
• Outline a simple marketing plan with clear objectives and measures

Curriculum

Who it's for

Newcomers to marketing, sales staff and business owners who want a solid grounding in core marketing ideas.

Before you start

• No formal prerequisites

Part of these Alalamia diplomas

• Alalamia Mini MBA: Diploma in Business Administration
• Alalamia Comprehensive Diploma in Marketing