Alalamia Comprehensive Diploma in Marketing
A well-rounded marketing programme that connects classic principles with strategy, digital channels, sustainability, public relations and professional presence online. You learn to understand customers, position a brand, plan across channels and communicate with every audience an organisation serves.
Marketing, sales and communication staff who want a complete foundation, managers responsible for brand or growth, and graduates preparing for a career in marketing.
What you receive: Alalamia Comprehensive Diploma in Marketing, awarded on completing every course and the final marketing plan.
- Apply the marketing mix and customer research to real products and services
- Develop a marketing strategy with clear segmentation, targeting and positioning
- Integrate digital channels into an overall marketing plan
- Build sustainable and responsible brand messages that customers trust
- Manage public relations, corporate communication and a professional presence on LinkedIn
The courses, in order
198 training hours · 6 courses
- Foundation
Marketing Principles
Marketing, Sales & Communication
View course → - Advanced
Strategic Marketing Management
Marketing, Sales & Communication
View course → - Foundation
Digital Marketing Fundamentals
Marketing, Sales & Communication
View course → - Intermediate
Green Marketing and Sustainable Brands
Marketing, Sales & Communication
View course → - Intermediate
Public Relations and Corporate Communication
Marketing, Sales & Communication
View course → - Foundation
LinkedIn for Professionals: Personal Branding and Business Presence
Marketing, Sales & Communication
View course →
How the diploma runs
Run as evening or weekend cohorts at our centre in Damascus, as live online classes, or privately for a team. Most cohorts complete the diploma in roughly 18 weeks. Workshops use local and international cases, and the diploma closes with a complete marketing and communication plan for a real or chosen brand, presented to your trainer.
Questions and answers
An Alalamia diploma is our own award. It shows that you completed a planned programme of several courses with us, passed its practical assessments and met the attendance requirement. An international certification is awarded by the vendor or awarding body after you pass its official exam. Many of our diplomas prepare you for such a certification, but the certification itself is earned through that exam, not through the diploma.
No. The diploma fee covers training and course materials. Exam fees are separate and are paid directly to the exam provider. We will tell you which exam applies and what it involves. Many exams can be sat at our Authorised Test Centre for Pearson VUE and Prometric in Mazzeh, and we confirm the exact exam before you book.
Yes. You can start with the first course of a diploma and continue at your own pace, or take a single course on its own. Each completed course earns an Alalamia certificate, and the courses you complete count towards the diploma if you decide to finish it later.
Yes, instalments are possible and are agreed in writing before you start. Quotes are given in writing in US dollars. Payment is made at our office and you always receive a receipt. Your place is confirmed once your registration form is complete and we have received the first payment or agreed instalment.
Let's plan your next step together.
Tell us the course or certification you have in mind and we'll send the outline, upcoming dates, fees and private-team options.