LinkedIn for Professionals: Personal Branding and Business Presence
Make LinkedIn work for your career and your organisation.
About this course
Make LinkedIn work for your career and your organisation. Over seven days you will build a complete profile that tells your professional story, grow a relevant network and learn to write posts that start real conversations.
You will also set up and manage a company page, use LinkedIn for recruitment and business development, explore the basics of advertising and analytics, and protect your privacy. In the closing workshop you rewrite your profile and leave with a 30-day content plan.
What you'll learn
- Build a complete, professional LinkedIn profile that reflects your personal brand
- Create and manage a LinkedIn company page
- Plan and publish content that builds credibility and engagement
- Grow a relevant professional network with purpose
- Use LinkedIn for job searching, recruitment and business development
- Understand the basics of LinkedIn advertising and analytics
- Protect your privacy and reputation on the platform
Curriculum
- How professionals and organisations use LinkedIn
- Personal branding fundamentals
- Defining your professional story
- Setting goals for your presence
- Photo, banner and headline
- Writing the About section
- Experience, skills and recommendations
- Featured content and creator mode
- Building a relevant network
- Writing connection requests
- Following, groups and communities
- Maintaining professional relationships
- Types of posts and formats
- Writing posts that start conversations
- Articles and newsletters
- Consistency and a simple posting plan
- How the LinkedIn feed works
- Commenting and engaging well
- Hashtags and mentions
- Measuring post performance
- Setting up a company page
- Page branding and description
- Showcase pages and employee advocacy
- Page analytics
- Job search tools and alerts
- Applying and contacting recruiters
- Posting jobs and finding candidates
- Employer branding
- Finding and researching prospects
- Warm outreach and messaging
- Building trust before selling
- Overview of Sales Navigator
- Campaign Manager overview
- Targeting by job, industry and company
- Sponsored content and lead forms
- Budgets and reporting
- Privacy and visibility settings
- Spotting fake profiles and scams
- Professional etiquette
- Handling negative comments
- Rewriting your profile
- Building a 30-day content plan
- Peer review and feedback
Who it's for
Professionals, job seekers, managers and organisations that want a credible and active presence on LinkedIn.
Before you start
No formal prerequisites. Bring curiosity and a willingness to practise.
Part of these Alalamia diplomas
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