Managerial Economics for Decision Makers

About this course

Sound decisions on pricing, costs, investment and growth rest on clear economic reasoning. This four-day course shows managers how to use the core ideas of economics as practical decision tools, without heavy theory or advanced mathematics.

You will analyse demand and elasticity, understand cost behaviour, test options with break-even and marginal analysis, and see how market structure and the wider economy, including inflation and exchange rates, affect your organisation. Worked examples and a closing case study help you turn analysis into confident recommendations.

What you'll learn

• Apply supply and demand analysis to business decisions
• Interpret price elasticity and use it in pricing decisions
• Distinguish between fixed, variable, marginal and opportunity costs
• Use break-even and marginal analysis to evaluate options
• Explain how market structure shapes competition and pricing
• Assess the effect of inflation, exchange rates and interest rates on a business
• Build an economic argument to support a management recommendation

Curriculum

Who it's for

Managers, analysts and business owners who make or support decisions on pricing, costs and growth.

Before you start

• Basic numeracy and comfort with simple spreadsheets
• Some management or business experience is helpful but not essential

Part of these Alalamia diplomas

• Alalamia Mini MBA: Diploma in Business Administration
• Alalamia Diploma in Feasibility Studies