Alalamia Diploma in Sales, Negotiation and Business Development
A practical programme for people whose results depend on winning and keeping business. It moves from the fundamentals of consultative selling to leading a sales team, negotiating with confidence and building new revenue streams. Every module is grounded in real conversations, real pipelines and real targets.
Sales representatives, account managers, sales supervisors, business development officers and business owners who want a structured, professional approach to selling and negotiating.
What you receive: Alalamia Diploma in Sales, Negotiation and Business Development, awarded on completing all courses and the final capstone.
- Run a structured sales conversation that uncovers needs and links your offer to the customer's priorities
- Plan, forecast and manage a sales pipeline and lead a team towards shared targets
- Prepare for and conduct negotiations that protect value and preserve the relationship
- Identify, assess and pursue new markets, partnerships and business opportunities
- Apply short, iterative planning cycles to adapt your sales approach as conditions change
The courses, in order
90 training hours · 6 courses
- Intermediate
Professional Selling Skills
Marketing, Sales & Communication
View course → - Advanced
Sales Management
Marketing, Sales & Communication
View course → - Intermediate
Negotiation Skills
Communication & Workplace Skills
View course → - Advanced
Strategic Negotiation Skills
Leadership & Management Development
View course → - Intermediate
Business Development Fundamentals
Strategy, Planning & Performance
View course → - Intermediate
Agile in Sales
Agile & Scrum
View course →
How the diploma runs
Delivered in evening or weekend cohorts at our Damascus centre, as live online classes, or privately for a single company's sales team. The programme runs over roughly 10 to 12 weeks and closes with a capstone in which each participant builds a sales and business development plan for a real product or market and presents it to the trainer for assessment.
Questions and answers
An Alalamia diploma is our own award. It shows that you completed a planned programme of several courses with us, passed its practical assessments and met the attendance requirement. An international certification is awarded by the vendor or awarding body after you pass its official exam. Many of our diplomas prepare you for such a certification, but the certification itself is earned through that exam, not through the diploma.
No. The diploma fee covers training and course materials. Exam fees are separate and are paid directly to the exam provider. We will tell you which exam applies and what it involves. Many exams can be sat at our Authorised Test Centre for Pearson VUE and Prometric in Mazzeh, and we confirm the exact exam before you book.
Yes. You can start with the first course of a diploma and continue at your own pace, or take a single course on its own. Each completed course earns an Alalamia certificate, and the courses you complete count towards the diploma if you decide to finish it later.
Yes, instalments are possible and are agreed in writing before you start. Quotes are given in writing in US dollars. Payment is made at our office and you always receive a receipt. Your place is confirmed once your registration form is complete and we have received the first payment or agreed instalment.
Let's plan your next step together.
Tell us the course or certification you have in mind and we'll send the outline, upcoming dates, fees and private-team options.