Strategic Planning in Practice
A strategic plan is only valuable if it is grounded in sound analysis and actually carried out.
About this course
A strategic plan is only valuable if it is grounded in sound analysis and actually carried out. This five-day course takes you through the complete strategic planning cycle, from understanding your environment to monitoring results.
You will use tools such as PESTEL, SWOT and the TOWS matrix, write a clear vision and mission, set strategic goals, prioritise initiatives and plan execution and review with meaningful indicators. A closing workshop lets you build a strategic plan outline for a real or sample organisation and test it with your peers.
What you'll learn
- Lead a structured strategic planning process from start to finish
- Analyse the external and internal environment using recognised tools
- Formulate a clear vision, mission and set of values
- Translate analysis into strategic goals and measurable objectives
- Choose and prioritise strategic initiatives
- Plan the execution of a strategy, including roles, resources and communication
- Design a monitoring and review system using key performance indicators
Curriculum
- What strategy is and is not
- Levels of strategy
- Stages of the strategic planning process
- Roles in strategic planning
- PESTEL analysis
- Industry and competitor analysis
- Identifying opportunities and threats
- Scenario thinking
- Resources and capabilities
- Value chain analysis
- Identifying strengths and weaknesses
- Stakeholder analysis
- Writing a meaningful vision
- Defining the mission
- Setting organisational values
- Testing statements with stakeholders
- SWOT to strategy: the TOWS matrix
- Generating strategic options
- Evaluating and selecting options
- Setting strategic goals and objectives
- Defining initiatives and projects
- Prioritisation methods
- Aligning budgets and resources
- Risk in the strategic plan
- Cascading strategy through the organisation
- Governance and ownership
- Communicating the strategy
- Managing change during execution
- Designing key performance indicators
- The balanced scorecard approach
- Strategy review meetings
- Updating the plan
- Building a strategic plan outline
- Group presentations
- Feedback and next steps
Who it's for
Senior and middle managers, planning and strategy staff, and board members responsible for shaping or delivering organisational strategy.
Before you start
- Management experience or involvement in planning within an organisation
- Completion of a foundation management course is helpful
Part of these Alalamia diplomas
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