Growth and Competitive Strategy, Including in Times of Crisis
Markets change, competitors move and crises arrive with little warning.
About this course
Markets change, competitors move and crises arrive with little warning. This three-day course helps leaders choose how to compete and grow, and how to keep their organisation strong when conditions become uncertain.
You will analyse competitive position, compare competitive strategies, evaluate growth options from new markets to alliances, and use scenario planning to prepare for disruption. Practical sessions on protecting cash, customers and capability show how to respond to a crisis while still building for the future, ending with a growth and contingency plan of your own.
What you'll learn
- Analyse the competitive position of an organisation in its market
- Compare generic competitive strategies and choose a suitable one
- Evaluate growth options, including market penetration, development, new products and diversification
- Assess partnerships, alliances and other routes to growth
- Identify early signs of crisis and their effect on strategy
- Apply resilient tactics to protect and grow the business in uncertain markets
- Build a growth and contingency plan for a real or sample organisation
Curriculum
- Sources of competitive advantage
- Industry forces and profitability
- Competitor analysis
- Positioning and differentiation
- Cost leadership, differentiation and focus
- Blue ocean thinking
- Responding to competitor moves
- Sustaining advantage over time
- The product and market growth matrix
- Organic growth
- Mergers, acquisitions and alliances
- Evaluating growth options
- Types of crisis and their warning signs
- Scenario planning
- Protecting cash and core customers
- Cost management without damaging capability
- Flexibility in operations and supply
- Agile decision making
- Finding opportunities in disruption
- Leading people through uncertainty
- Building a growth plan
- Adding contingency triggers and responses
- Group presentations and feedback
Who it's for
Senior managers, business owners and strategy staff who shape how their organisation competes and grows.
Before you start
- Management experience and a working knowledge of strategic planning concepts
Part of these Alalamia diplomas
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