Fundraising and Resource Mobilisation
Build a stronger, more secure funding base for your organisation.
About this course
Build a stronger, more secure funding base for your organisation. Over three days you will assess your current income, map and prioritise potential donors, and shape a resource mobilisation strategy with clear targets and responsibilities.
You will practise managing donor relationships from first contact to long-term partnership, explore ways to diversify income, and learn to communicate impact so supporters stay confident in your work.
What you'll learn
- Assess an organisation's readiness and current funding base
- Map potential donors and prioritise funding opportunities
- Develop a resource mobilisation strategy with clear targets
- Build and manage long-term donor relationships
- Diversify income across institutional, private and community sources
- Communicate impact in ways that strengthen donor confidence
Curriculum
- Fundraising versus resource mobilisation
- Financial and non-financial resources
- Organisational readiness
- Ethics in fundraising
- Analysing current income sources
- Funding risks and dependency
- Case for support
- Setting resource targets
- Identifying donor types
- Researching donor priorities
- Prioritising opportunities
- Building a donor database
- Strategy structure
- Goals, approaches and timelines
- Roles of board, management and staff
- Monitoring progress
- The donor relationship cycle
- First approaches and meetings
- Stewardship and retention
- Handling difficult conversations
- Institutional grants
- Corporate partnerships and social responsibility
- Individual giving and campaigns
- Events and community fundraising
- Earned income options
- Telling your organisation's story
- Impact reports and case studies
- Digital channels for fundraising
- Feedback and accountability to donors
Who it's for
Directors, fundraising staff and programme managers in NGOs and community organisations.
Before you start
No formal prerequisites. Bring curiosity and a willingness to practise.
Part of these Alalamia diplomas
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