Entrepreneurship and Small Business (ESB) Exam Preparation
A four-day course that prepares you for the Entrepreneurship and Small Business (ESB) exam while giving you a genuinely useful grounding in how small businesses start and run.
About this course
A four-day course that prepares you for the Entrepreneurship and Small Business (ESB) exam while giving you a genuinely useful grounding in how small businesses start and run. We cover the entrepreneur, spotting opportunities, starting a business, daily operations, marketing and sales, and financial management.
Each topic is taught through short cases and discussion, then reinforced with exam-style questions. The final day focuses on timed practice and reviewing weaker areas. The course fee covers training and materials; the exam fee is separate and paid to the exam provider. You also receive an Alalamia certificate.
What you'll learn
- Describe the characteristics, motivations and responsibilities of an entrepreneur
- Recognise and evaluate business opportunities
- Explain the steps and documents involved in starting a small business
- Describe day-to-day business operations and management
- Apply core marketing and sales concepts to a small business
- Interpret basic financial information and financial management practices
- Practise exam-style questions across all ESB content areas
Curriculum
- Entrepreneurial characteristics and skills
- Risks and rewards of entrepreneurship
- Ethics and social responsibility
- Personal goals and self-assessment
- Sources of business ideas
- Identifying customer needs
- Evaluating an opportunity
- Competitive analysis
- Forms of business ownership
- Writing a business plan
- Legal and regulatory considerations
- Sources of start-up funding
- Planning and managing daily operations
- Hiring and managing employees
- Suppliers, inventory and production
- Using technology in a small business
- The marketing mix
- Target markets and market research
- Pricing and promotion
- Selling and customer service
- Start-up and operating costs
- Income statements and balance sheets
- Cash flow and budgeting
- Break-even and profitability
- Exam format and question styles
- Timed practice tests
- Reviewing weak areas
- Exam-day strategy
Who it's for
Students, graduates, aspiring business owners and small business staff who want a recognised foundation in entrepreneurship.
Before you start
No formal prerequisites. Bring curiosity and a willingness to practise.
Prepares for
Part of these Alalamia diplomas
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