Writing a Business Plan

About this course

A strong business plan turns a promising idea into a case that banks, investors and partners can believe in. This three-day course guides you through writing a complete, credible plan for a new venture or an existing business.

Working on your own project, you will analyse your market and competitors, set out your marketing, operations and management plans, and build financial projections covering sales, profit and loss, cash flow and break-even. You will finish by preparing a short pitch and practising how to present your plan and answer funders' questions with confidence.

What you'll learn

• Explain the purpose of a business plan and what different readers expect from it.
• Write a clear executive summary and business description.
• Analyse the market, customers and competitors using reliable evidence.
• Develop marketing, sales and operations plans that support the business model.
• Build financial projections including a sales forecast, profit and loss, cash flow and break-even analysis.
• Identify key risks and set out mitigation measures.
• Present the plan persuasively to banks, investors and other funders.

Curriculum

Who it's for

Entrepreneurs, small business owners, project developers and staff of start-up and development programmes who need to prepare a business plan for funding or growth.

Before you start

• A business idea or an existing small business to plan for
• Comfortable with basic spreadsheet calculations

Prepares for

Part of these Alalamia diplomas

• Alalamia Diploma in Entrepreneurship and Startup Creation
• Alalamia Diploma in Feasibility Studies