Brand Identity and Logo Design
A logo is only the beginning of a brand.
About this course
A logo is only the beginning of a brand. This four-day course takes you from research and strategy to a complete visual identity: a distinctive logo, a considered colour and type system, supporting graphics and the guidelines that keep everything consistent.
Working on a brief of your own, you will sketch, refine and build your identity in vector form, apply it to real items in both Arabic and English, and present it with confidence. You finish with a full identity project for your portfolio.
What you'll learn
- Research a brand's audience, values and competitors to shape a clear design direction
- Translate a brand idea into concepts through sketching and mood boards
- Design distinctive, scalable logos in vector form
- Build a coherent identity system of colour, typography, imagery and graphic elements
- Adapt an identity across print, digital and environmental applications, including bilingual use
- Produce practical brand guidelines that others can follow
- Present and justify identity concepts to clients or stakeholders
Curriculum
- Brand, identity and logo: the difference
- Qualities of strong identities
- Identity in the local and regional market
- Writing and reading a design brief
- Audience and competitor research
- Brand values and personality
- Mood boards and design direction
- Types of logos: wordmarks, symbols and combinations
- Sketching and idea generation
- Selecting the strongest concepts
- Building logos in vector form
- Geometry, balance and optical correction
- Scalability and small sizes
- Colour and single-colour versions
- Choosing brand typefaces
- Custom lettering basics
- Pairing Arabic and Latin lettering
- Colour palettes
- Imagery and illustration style
- Patterns and graphic devices
- Layout principles
- Stationery and business documents
- Digital and social media use
- Signage and merchandise
- Mock-ups for presentation
- Structure of a guidelines document
- Logo usage rules and clear space
- Do and do not examples
- Delivering files to clients
- Presenting the identity
- Explaining design decisions
- Handling feedback and revisions
Who it's for
For designers, marketing professionals and entrepreneurs who already know design basics and want to create complete, professional brand identities.
Before you start
- Graphic Design Fundamentals or equivalent knowledge of design principles
- Basic working skills in a vector drawing application such as Adobe Illustrator
Part of these Alalamia diplomas
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